Founder &
Engineer.
I build and ship SaaS products, AI-powered tools, and Shopify apps. 8+ years turning ideas into production-grade software across Laravel, React, and AWS.
Featured Articles
Deep dives into design, code, and philosophy.
The Ultimate Guide to Monorepo Orchestration: Scaling Your JavaScript Projects with Nx and Turborepo
Struggling to scale your JavaScript projects? I've shipped 6+ products and learned how monorepo orchestration with tools like Nx and Turborepo solves complex scaling issues. Learn from my direct experience building SaaS.
The Ultimate Guide to Developer Workflow Optimization for Large-Scale Web Applications
Learn how to optimize your developer workflow for speed, efficiency, and scale. I share direct strategies from building 6+ SaaS products, focusing on custom development tools, frontend build system performance, and code quality automation.
The Ultimate Guide to React Memoization: Strategies for Performance and Pitfalls to Avoid
Unlock advanced React memoization strategies. Learn when to use useMemo, useCallback, and React.memo for true performance gains, and more importantly, when to avoid common pitfalls. A guide from an 8+ year expert.
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